01/01

St John's Way

Both Navigation and Focus were commissioned to not only create the brand for St John's Way but also design and build the marketing suite.

Client

Peabody

Location

St John's Hill, Wandsworth SW11

Completion Date

March 2016

The Brief

The St John’s Way, Clapham Junction development is located in a regeneration of a 1930s existing Peabody estate. The new development consisted of 528 homes and both Navigation and Focus were commissioned to not only create the brand for St Johns Way but also work with them to design and build the marketing suite. For this project we completed the ground work, build, design, installation and landscaping.

The Plan

Once Focus had designed the logo, brand colours and ethos, we were able to step in and began work on the customer journey, technology and interior design of the suite. Initially we were met with some complications as the site was located next to a railway line and high voltage power cables but these were swiftly overcome. We decided on a timber build structure that contained 3D lift and learn technology, interactive touch screens, touch tablets and digital signage.
The state-of-the-art technology was complimented by a paired back, monochrome colour palate with a distinct Scandinavian edge, all of which paid tribute to the St John’s Way branding. Our interior designers sourced some statement wallpaper for the office space, in the form of a large scale map of south west London that spanned across the left hand wall of the office and allowed customers to understand the local area.